The Curated Guide to San Francisco Advertise With Us
Timeline

Gold &
Grit. ⛏️

From the lawless days of the Barbary Coast to the Summer of Love. San Francisco has always been a city of dreamers and disruptors.

1849

The Instant City

News of gold at Sutter's Mill turned a sleepy village called Yerba Buena into a metropolis overnight. Hundreds of ships were abandoned in the harbor by crews rushing to the mines—many of those ships are still buried under the Financial District today.

💰

Jackson Square

Old Barbary Coast

Walk down Gold Street. This was the heart of the lawless Barbary Coast, full of saloons and shanghaiing dens. Now, it’s one of the few places where you can still see brick buildings that pre-date the 1906 fire.

🏛️

The Rotunda

Marina District

It was meant to be demolished, but the citizens fell in love with it. Today, walking under the weeping women statues at twilight is arguably the most cinematic date moment in the city.

1915

The Jewel City

To prove it had risen from the ashes, San Francisco threw the Panama-Pacific International Exposition. They built a temporary city of domes and towers. The Palace of Fine Arts is the only romantic ruin left standing from this dreamscape.

1937

International Orange

They said it couldn't be built. The currents were too strong, the fog too thick. But when the Golden Gate opened, it defined the city's skyline forever. Its color was chosen specifically to contrast with the white fog and blue bay.

🌉

Fort Point

The Anchorage

Stand on the roof of this Civil War fort. The bridge soars directly over your head. The sound of the wind in the cables and the fog rushing past is powerful and overwhelming.

🔥

The Golden Hydrant

Mission Dolores Park

Look for the fire hydrant painted gold at the corner of 20th and Church. It was the sole functioning hydrant that saved the Mission District from the inferno. Locals still repaint it every year on the anniversary.

1906

Phoenix Rising

At 5:12 AM, the earth ripped open. The quake and subsequent three-day fire destroyed 80% of the city. But San Francisco rebuilt with ferocious speed, hosting a World's Fair just nine years later to prove it was back.

1967

Summer of Love

100,000 young people converged on the Haight-Ashbury district. It was a cultural explosion of music, psychedelics, and anti-war sentiment. The Grateful Dead and Janis Joplin lived just blocks from each other.

☮️

The Corner

Haight & Ashbury

Stand at the famous clock. While it’s touristy now, the Victorian architecture remains. Visit Amoeba Music (formerly a bowling alley) to feel the lingering spirit of the era.

🏳️‍🌈

Twin Peaks Tavern

Castro District

Known as the "Glass Coffin" because of its huge windows. It was the first gay bar in the US to have clear windows, symbolizing that the community no longer had to hide in the dark.

1978

The Castro

Harvey Milk became one of the first openly gay elected officials in the US. His camera shop on Castro Street became the HQ for a civil rights movement that changed the world.

2000s

Silicon North

The center of gravity shifted from the South Bay to the city. Twitter, Uber, and Airbnb set up HQs in converted warehouses. The skyline changed forever with the addition of the Salesforce Tower.

💻

Salesforce Park

SoMa

A floating park in the sky, built four stories above the street. It symbolizes the new San Francisco: modern, ambitious, and blending nature with extreme engineering.

🧠

Patricia's Green

Hayes Valley

This pocket park is the living room of the new boom. Between the Burning Man art installations and the artisan coffee kiosks, it’s where the city's sharpest minds go to meet, flirt, and debate the future.

2020s

Cerebral Valley

As the AI revolution took hold, the center of gravity shifted to Hayes Valley. The "Hacker Houses" returned, bringing a new wave of intellectual romance—dates over matcha lattes discussing code and consciousness.